A Case Study on Creating a Brand that Resonates
When Anixter Center, a nonprofit organization that provides services to individuals with disabilities, outgrew their existing brand, they outgrew it in a big way. Several mergers and acquisitions meant that the organization was balancing multiple divisions—each with their own history and brand equity.
To bring the organization into a new era—both in terms of its expanded size and a modern aesthetic—we created a full brand architecture and family look for the nonprofit and its divisions and programs.
Learn about the branding project, the process that led to success, and the new identity that resulted in this free case study.What's Included in the Case Study:
Insights into the specific goals and challenges of the branding project, with background on the organization and a look at the research process
The chosen concept and brand architecture, with an insider's look at the significance of the selection as well as its implementation, from the brand pyramid to the family look
- An overview of project results and ample visual examples to inform and inspire your own branding project