Branding a Credential: a Case Study

Lighting the Path
for Brand Success

Discover how we helped the International Association of Lighting Designers (IALD) develop an internationally recognized benchmark of performance.

To launch the first, and only, evidence-based certification for architectural lighting design in the world, we needed to create a strong brand identity and engaging marketing materials with targeted messaging to create brand awareness and motivate qualified lighting designers to apply for this new certification. The integrated marketing program included website, brochures, email blasts, multiple-hit direct mail and trade magazine advertising.

Learn about the project, the process, and the results in this free case study available for download now. 

• The branding process and stages of research.

• A simplified marketing strategy and brand pyramid.

• The final family look and brand guidelines.

• A glimpse into the implementation and our results.

Get the case study and see for yourself how the CLD and its launch came together with strategic design.