New Brand, Tough Market, Smart Methods
A Case Study on Launching an Educational Tool
When an reputable and long-established credentialing organization sought to launch their newest assessment product, there were more than a few challenges to contend with. For one, the product was still in its creation phase and would need a new name and brand identity well before its expected launch date. The product would also be their first foray into a new, and challenging, market, which meant market research and audience segmentation. And, most challenging of all, time was limited. Very limited.
How do you ensure a successful product launch when new government mandates send a flurry of competitors hurtling towards your finish line? Read the case study to see how a combination of branding knowledge, creativity, detailed strategy, and tactical use of marketing technologies brought a new product to market despite the many challenges.What's Included in the Case Study:
Insights into the unique challenges of the project and a breakdown of the process and plan for reaching its goals
Summaries of the branding, marketing strategy, communications development, and technology solutions to set the stage for the launch, including how inbound marketing and HubSpot marketing automation came into play
- An overview of project results and ample visual examples to inform and inspire your own branding and product launches