--- title: Get the Case Study on Launching a New Brand in the Education Market description: In a race to be among the first—and to stand out as the best—noncognitive assessment tools, one fledgling product turned to brand strategists and marketing automation to ramp up more quickly. Read their success story in a downloadable case study. --- [![NeigerDesign & Strategic Marketing](https://connect.neigerdesign.com/hubfs/NeigerDesign_Marketing-logo_RGB-webNavigation.svg)](https://www.neigerdesign.com/) [Menu](https://connect.neigerdesign.com/education-product-case-study#tm-dialog-mobile) - [Contact](https://www.neigerdesign.com/contact) [![NeigerDesign & Strategic Marketing](https://connect.neigerdesign.com/hubfs/NeigerDesign_Marketing-logo_RGB-webNavigation.svg)](https://www.neigerdesign.com/) - [Contact](https://www.neigerdesign.com/contact) - [info@neigerdesign.com](mailto:info@neigerdesign.com) - [(847)328-1648](tel:8473281648) - [1515 Sherman Avenue Evanston, IL 60201](https://maps.google.com/?q=1515%20Sherman%20Avenue%20Evanston,%20IL%2060201) [More Contact Options](https://www.neigerdesign.com/contact) # New Brand, Tough Market, Smart Methods  ## A Case Study on Launching an Educational Tool When an reputable and long-established credentialing organization sought to launch their newest assessment product, there were more than a few challenges to contend with. For one, the product was still in its creation phase and would need a new name and brand identity well before its expected launch date. The product would also be their first foray into a new, and challenging, market, which meant market research and audience segmentation. And, most challenging of all, time was limited. Very limited.  How do you ensure a successful product launch when new government mandates send a flurry of competitors hurtling towards your finish line?  Read the case study to see how a combination of branding knowledge, creativity, detailed strategy, and tactical use of marketing technologies brought a new product to market despite the many challenges. What's Included in the Case Study: - Insights into the unique challenges of the project and a breakdown of the process and plan for reaching its goals  - Summaries of the branding, marketing strategy, communications development, and technology solutions to set the stage for the launch, including how inbound marketing and HubSpot marketing automation came into play - An overview of project results and ample visual examples to inform and inspire your own branding and product launches   ### Get the case study and see for yourself how an organization entered a new market and launched a groundbreaking product at the same time.  ![ND_Tessera_CaseStudy_Mockup_600px.jpg](https://connect.neigerdesign.com/hs-fs/hubfs/Case_Studies/Mockups/ND_Tessera_CaseStudy_Mockup_600px.jpg?width=600&name=ND_Tessera_CaseStudy_Mockup_600px.jpg "ND_Tessera_CaseStudy_Mockup_600px.jpg") ### Download the Case Study #### Contact NeigerDesign to discuss a project or request a proposal. Start working towards your goals today by letting us know what you want to achieve. [![Let's Get Started](https://no-cache.hubspot.com/cta/default/482532/1aebd4c8-a311-4c05-8904-6f9416e56ed6.png)](https://cta-redirect.hubspot.com/cta/redirect/482532/1aebd4c8-a311-4c05-8904-6f9416e56ed6) ****Copyright © 2026 NeigerDesign Inc. All Rights Reserved.**** ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1007915088/?guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=108075&fmt=gif)