--- title: Modernizing Brands & Strengthening Community Engagement description: Discover how NeigerDesign helped Evanston Public Library to create an inclusive, future-ready brand that reflects mission while streamlining operations. --- [![NeigerDesign & Strategic Marketing](https://connect.neigerdesign.com/hubfs/NeigerDesign_Marketing-logo_RGB-webNavigation.svg)](https://www.neigerdesign.com/) [Menu](https://connect.neigerdesign.com/epl-case-study#tm-dialog-mobile) - [Contact](https://www.neigerdesign.com/contact) [![NeigerDesign & Strategic Marketing](https://connect.neigerdesign.com/hubfs/NeigerDesign_Marketing-logo_RGB-webNavigation.svg)](https://www.neigerdesign.com/) - [Contact](https://www.neigerdesign.com/contact) - [info@neigerdesign.com](mailto:info@neigerdesign.com) - [(847)328-1648](tel:8473281648) - [1515 Sherman Avenue Evanston, IL 60201](https://maps.google.com/?q=1515%20Sherman%20Avenue%20Evanston,%20IL%2060201) [More Contact Options](https://www.neigerdesign.com/contact) # How Evanston Public Library Modernized Its Brand & Strengthened Community Engagement See how NeigerDesign helped Evanston Public Library (EPL) create an inclusive, future-ready brand that reflects its mission while streamlining operations. EPL serves nearly 40,000 cardholders and offers over 1,000 programs annually. But as it expanded into new services and digital initiatives, its brand no longer reflected its mission of inclusivity, learning, and connection. ## Learn how NeigerDesign partnered with EPL to: - Develop a modern, flexible brand identity with a bold new logo - Create Canva templates for easy in-house content creation - Work with EPL’s web team on a quick, cost-effective website redesign - Provide a comprehensive brand guide for consistent messaging ## The result?  A vibrant, accessible brand that resonates with the community and empowers EPL’s staff to maintain consistency across all platforms. *Download the full case study by filling out the form on the right, and see how a strategic rebrand can elevate your organization!* ![EPL Case StudyA](https://connect.neigerdesign.com/hs-fs/hubfs/Case_Studies/Evanston%20Public%20Library/EPL%20Case%20StudyA.png?width=2000&height=1294&name=EPL%20Case%20StudyA.png "EPL Case StudyA") ![EPL Case Study_online_Page_01](https://connect.neigerdesign.com/hs-fs/hubfs/Case_Studies/Evanston%20Public%20Library/EPL%20Case%20Study_online_Page_01.png?width=1224&height=1584&name=EPL%20Case%20Study_online_Page_01.png "EPL Case Study_online_Page_01") ****Copyright © 2026 NeigerDesign Inc. All Rights Reserved.**** ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1007915088/?guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=108075&fmt=gif)