TWB Fundraising Case Study
Fix the Flow: Building a Unified Marketing Presence
THE QUICK TAKE
The Challenge:
TWB Fundraising offers high-touch consulting services, but lacked consistent, brand-aligned marketing across digital platforms to fully showcase its offerings. TWB sought to elevate market recognition and foster more meaningful engagement at every touchpoint.
The Solution:
A new name, a fully redesigned brand, and a new website for TWB Fundraising, a centralized marketing infrastructure in HubSpot, and an integrated, campaign-driven strategy across channels, designed to move prospects from awareness to loyalty.
We helped TWB:
- Clarify their positioning
- Drive brand visibility
- Promote key services
- Drive meaningful lead generation
- Convert qualified leads to clients
.png "TWB Web Case Study Graphics (Website)")
Client
TWB Fundraising
Sector
Fundraising Consulting
Service (B2B)
Services
Branding
Marketing & Advertising
Inbound Marketing
Print
Websites
THE FULL STORY
TWB Fundraising delivers expert consulting to organizations seeking transformational fundraising results. With a legacy of trust and a wide range of services—from executive search to campaign management—they needed a marketing partner who could help translate their depth into a modern, accessible brand experience.
As TWB deepened its impact within the nonprofit sector and expanded its service offerings, the need for a more sophisticated and scalable marketing system grew—one that could keep pace with its momentum, reinforce its credibility, and generate qualified leads. At the same time, their transition from Ter Molen Watkins & Brandt to TWB Fundraising marked a significant brand evolution, streamlining their identity to better reflect who they are and how they serve. Without a centralized platform or consistent visual language, the team struggled to communicate a cohesive brand story across channels.
We introduced systems, strategies, and creativity that not only elevated their marketing presence but also freed up internal bandwidth—so TWB could focus on what they do best: building lasting impact through philanthropy.
NeigerDesign stepped in as an extension of their team, helping TWB Fundraising bring clarity to complexity
MARKETING SOLUTIONS
A Brand Campaign That Says It All:
“BTW: By the Way;)... We Do That Too”
We created the BTW campaign to spotlight the full spectrum of services TWB offers. From strategic concepting to execution, this multi-channel initiative unified messaging across platforms and positioned TWB as a trusted, full-spectrum partner—one that walks alongside clients through every stage of development, not just a single project.
Why it matters:
The campaign invited prospective clients to reimagine TWB—not just as consultants, but as comprehensive problem-solvers.
Strategic Email Campaigns that Engage:
Using HubSpot, we developed and executed tailored email campaigns around executive searches, firm milestones, and sector trends. Each message was carefully crafted to align with TWB’s voice and segmented for performance.
Why it matters:
High engagement rates and stronger click-throughs helped TWB stay top-of-mind with prospects and partners.
Landing Pages that Convert:
We designed custom landing pages and follow-up workflows to showcase downloadable resources, promote services, and support lead gen initiatives—all backed by automation and analytics.
Why it matters:
TWB captured more qualified leads and delivered smarter follow-ups based on user actions.
Expertise That Shows Through Every Deliverable:
Executive search is one of TWB’s most visible and competitive offerings. We supported their team by crafting polished, multi-page position descriptions and custom booklets for each role—each one designed to reflect TWB’s brand while making the opportunity clear and compelling for top-tier candidates.
To further amplify TWB’s voice in the sector, we also turned consultant expertise into high-impact thought leadership. Through a streamlined process—interviews, outlines, and content development—we produced blog posts and newsletters that delivered real value and positioned TWB as a trusted, forward-thinking advisor.
.jpg?width=2000&height=916&name=TWB%20Web%20Case%20Study%20Graphics%20(2).jpg "TWB Executive Search and Blogs")
Why it matters:
Together, these materials elevated TWB’s reputation as a trusted advisor—showcasing both their strategic capabilities and their ability to lead with clarity in a complex space.
A Centralized CRM That Scales:
We managed TWB’s HubSpot instance to integrate forms, workflows, email templates, and internal communications—ensuring every touchpoint was connected and tracked.
-1.png?width=2000&height=1000&name=TWB%20Web%20Case%20Study%20Graphics%20(2)-1.png "TWB Web Case Study Graphics (2)-1")
Why it matters:
A unified system made it easy to analyze performance, nurture leads, and automate repetitive tasks.
Webinars That Open Doors:
We supported TWB’s first public-facing webinar, helping launch it with custom-branded registration pages, emails, and social media assets.
.jpg?width=2000&height=916&name=TWB%20Web%20Case%20Study%20Graphics%20(3).jpg "TWB Webinar")
Why it matters:
The campaign helped TWB introduce new tools (like Donor Search AI) while building their reputation as forward-thinking leaders in the fundraising space.
DESIGN SOLUTIONS
Branding That Reflects Expertise and Approachability:
We worked with TWB to refine their visual identity and brand expression—ensuring every element, from logo use to typography and color, communicated professionalism, trust, and warmth. Our design direction embraced clarity and structure while reinforcing TWB’s consultative, human-centered approach.
We also created brand assets and guidelines that could scale across internal and external uses, from pitch decks to digital templates.
%20(2).png?width=1708&name=TWB%20Web%20Case%20Study%20Graphics%20(Website)%20(2).png "TWB Web Case Study Graphics (Website) (2)")
%20(3).png?width=1366&name=TWB%20Web%20Case%20Study%20Graphics%20(Website)%20(3).png "TWB Web Case Study Graphics (Website) (3)")
Why it matters:
A consistent and refined brand presence elevated TWB’s credibility and gave their team the tools to present a unified front in every interaction.
A Website That Informs, Inspires, and Converts:
TWB’s website needed to reflect their full range of services—while capturing the clarity, welcomeness, and confidence that define their brand. We led both the content strategy and design, writing all web copy to reflect their voice and values, and creating a responsive, modern interface that made information easy to find and act on.
Every page—from service descriptions to case studies—was built with conversion and clarity in mind. We also developed a suite of branded downloadable assets and templates that support both internal teams and prospective clients, extending the value of the site beyond a first visit.
Why it matters:
The new site positions TWB as a smart, approachable partner and gives visitors a seamless, professional experience that builds trust and encourages engagement.
RESULTS THAT MADE A DIFFERENCE
Email marketing performance exceeded industry benchmarks:
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TWB Fundraising
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Industry Benchmark
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Average Open Rate
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38.9%
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20.13%
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Average Click-Through Rate
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4.76%
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2.49%
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Blog content drove above-average engagement, and our social media strategy led to measurable growth:
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TWB Fundraising
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Blog Open Rate as High as
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46.67%
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Social Media Audience Increase
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16.81
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Increase in Website Sessions Driven by Social Content
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25.93%
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NeigerDesign has been a fantastic partner to our in-house marketing team. The rebrand was a true collaboration—our NeigerDesign team listened carefully and helped us strike the right balance between meaningful change and the desire to evolve naturally. The result has energized our entire organization. What was once a bland color scheme has been transformed, and our consultants now proudly represent TWB Fundraising. Carol Neiger, NeigerDesign’s CEO, is a true artist who has built a culture where her team’s diverse talents come together to deliver creative, effective digital marketing solutions.
— Don Souhrada, President & CEO, TWB Fundraising